A Real Gem!,
This review is from: 90 Days to Success Marketing and Advertising Your Small Business (Paperback)
"90 Days to Success Marketing and Advertising Your Small Business" is a real gem filled with valuable information. It covers important information such as identifying your PRIME products and service, pros, cons and what works for advertising in many different media, tracking and follow-up marketing, etc.
For example, we have the tendency to advertise many of the products and service that we offer in an advertisement, which is a "No-No" for advertisement. Mr. Hoxie tells you the correct way is to make SPECIFIC advertisement for the most profitable part of your business because "specific offers elicit a stronger response from customer with specific needs."
"If you understand what type of business you are running and which aspects will bring people through the door, you're on your way to a successful marketing strategy." This is so true, and the book is filled with valuable advice like that.
Mr. Hoxie really knows what he is doing, and this book is a great summary of his experience, and is well worthy of the price. A real gem!