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Customer Review

46 of 49 people found the following review helpful
5.0 out of 5 stars If You Want 5 Star Content, This Book is The One!, June 20, 2002
This review is from: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) (Paperback)
There's a reason why David Olgilvy calls this the most useful advertsing book he's ever read! I hold a Ph.D in Sales/Marketing and they simply DO NOT teach this money producing stuff enough at our colleges and universities! Instead, most of them opt for creative mush that's clever and makes for good awards and 5 minute speeches....but doesn't sell anything! If you want simple, brass tacks, powerful advertising advice, this book will be the most delapidated marketing resource in your library!
Is you're serious, RUN, don't walk to the checkout and pickup this incredible book. You'll pay guys like Dan Kennedy hundreds and even thousands of dollars for this advice...but it's all right here! Good stuff!
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Initial post: Dec 27, 2009 9:57:07 PM PST
Great review! I second your recommends. I've read dozens of copywriting/sales books, and this is without question at or very near the top of the heap. John Caples gives you REAL SOLID information - without pie in the sky theorizing, that plagues so many other books of this sort. You can really get the meat of what he's talking about.

Any ideas on a great swipefile/sales copy example book?
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