2 of 2 people found the following review helpful
One of the most important books about social media I've read in years,
This review is from: Humanize: How People-Centric Organizations Succeed in a Social World (Hardcover)
"Humanize" is not a book about social media tools, strategies and tactics. It's a book that addresses what really creates online success (or failure) for organizations: Heart-centered leadership.
I've worked with hundreds of nonprofits on various aspects of online marketing strategy, and often been in situations where I know that the organization will not succeed with even the best tools and strategies if they do not change their culture first. Humanize addresses these core problems in a way that is easy to follow. Get this book if you want to avoid wasting a whole lot of resources on yet another failed social media campaign.