26 of 27 people found the following review helpful
A must-read for anyone that wants to make a difference in the world,
This review is from: Change of Heart: What Psychology Can Teach Us About Spreading Social Change (Paperback)
This is a great book that should be necessary reading for anyone in the non-profit field, whatever your cause may be. Whether you're a volunteer, an executive director, or looking to start a group of your own, check this one out.
As advocates for social change we should understand why people believe the things they do, and why they do the things they do. Most of us that are trying to change people's behaviors and beliefs can get easily frustrated when we put in so much work and don't get the results we had hoped for -- this book will help you understand people better, and therefore be better at influencing people to adopt more kind and compassionate behaviors.
By using years of marketing and psychological studies, Cooney compiles it all together and applies it to activism. It's definitely a one of a kind book that is well-written and easy to understand (even if you don't know anything about psychology). While reading it I was constantly thinking, "How could I apply these ideas and discoveries to my advocacy work?" And that's what the book makes you do -- it helps you to think differently, critically and more effectively on creating social change.