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This review is from: Simplicity Marketing: End Brand Complexity, Clutter, and Confusion (Hardcover)An excellent resource for anyone deeply interested in marketing, considering a new business model, or developing a new product.
Finally, marketing professionals who will intelligently embrace and (with ease) outline "repackaging" and "replenishing" strategies. These sections made the book worth the price for me.
The only drawback(s) with the book (though I gave it a full 5 stars), are the case studies. Too many of the online grocers are performing poorly in the marketplace to rely on them as standards, whether or not their marketing strategies are exciting and workable.