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Customer Review

34 of 38 people found the following review helpful
1.0 out of 5 stars Fails to deliver on the promises of the back-cover synposis, October 25, 2010
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This review is from: Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardcover)
This is an entirely worthless text written by a rambling cynic that's mostly filled with "No s*** Sherlock" tips and tricks. Sadly, it fails to deliver on its promises and is utterly and completely bereft of real scientific methodologies, data tracking tools, or insight into translating social media phenomenon into actionable solutions for your organization, blog, podcast, etc.

Instead of these helpful ideas you'll receive asinine anecdotes and amazing self-serving statements like, "I've spent the last 30 years explaining why computers are so incredible." Even more frustrating is that on occasion the book lands on a great idea, such as "Lots of tools are out there to help you monitor what pearls your wisdom others deem worth of retweeting" but then just leaves it as a passing statement without actually going into any depth on what tools are, how to actually scrub for things like BOTS vs real people, how to use them or which one is more advantageous, etc.

In short, Social Media Metrics is easily the worst business text in my library.
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Showing 1-2 of 2 posts in this discussion
Initial post: Nov 1, 2010 10:32:17 PM PDT
J. Whitridge says:
Can you recommend some alternatives that you think are better?

Posted on Nov 8, 2010 1:26:44 PM PST
KristinaK says:
Thank you for your review. I was looking for a book with more information about social media metric software analysis and tracking. If the book had more benchmarking type information (industry standard percentages), than I might have purchased it.
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