12 of 12 people found the following review helpful
A great first book on Marketing and PR,
This review is from: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke (Paperback)
This book is an update of the original Guerrilla P.R. and as such if you read the first one 15 years ago you'll find some new stuff but nothing that is ground breaking in today's era of social media and web 2.0 viral marketing.
However, that being said if you've never done any marketing before, there is no better book with which to start. This book is a great introduction that is easy to read, interesting and useful in how it helps you think through the process of marketing your business or organization.