Customer Review

7 of 7 people found the following review helpful
5.0 out of 5 stars Excellent Stories About Entrepreneurs, May 9, 2008
This review is from: Accidental Branding: How Ordinary People Build Extraordinary Brands (Hardcover)
I love business, I love stories about entrepreneurs, and I love this book.

I want to know, "Who are the founders of a business? How did they start? How did they build their first product, sell to their first customer and hire their first employee? How did they build something of enduring value out of ideas, determination, ability and luck?" Accidental Branding tells how.

The talented David Vinjamuri tells these vivid stories based on thorough research, including personal journeys to the entrepreneurs' homes and headquarters. The characters spring to life, with all their passions, successes, foibles and failures on full display.

The dramatic conflict of these stories starts with the premise: these entrepreneurs began with no money, no connections and no training, but somehow developed a crystal clear image of their company's mission and an overflowing passion for quality.

It reminds me of the wise career advice: if you have passion without skill, you're a fan; if you have passion and skill but no customers, you have a hobby; if you have passion, skill and customers, you have a career. These entrepreneurs created the careers they dreamed of.

The only problem with the book is it's too short. I can't wait for the sequel.
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4.7 out of 5 stars (20 customer reviews)
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Location: New Canaan, CT USA

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