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5.0 out of 5 stars The production of "public opinion" in the 21st century, February 13, 2009
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This review is from: The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters (Paperback)
Whoever wondered, like me, what happened to quality journalism, should read this book. After Reagan won the presidential election in 1980, conservatives began attacking the Fairness Doctrine. "The Fairness Doctrine required stations to devote a reasonable time to discussions of serious public issues and allowed equal time for opposing views to be heard." That seems like a pretty good definition of quality journalism to me. How can you ever imagine editors to defend a view contrary to their own professionalism? This is only possible in a world where media conglomerates grew so big that they don't like other big corporations being attacked. The author says : "Before newspapers and their conglomerates began buying broadcast stations, in 1969 when the Supreme Court ruled that the Fairness Doctrine was constitutional, the majority of newspapers editorialized in favour of the Fairness Doctrine. But by 1984, when newspapers had become part of the growing conglomerates that owned both newspapers and broadcast stations, those newspapers had reversed their positions and editorialized against the Fairness Doctrine. At least 84 percent of newspapers editorials then argued that the Fairness Doctrine should no longer be required."

When I was a small boy, I was still taught at school that the press is a warrant for our democracy. I suppose they don't teach that anymore. The free press doesn't exist any longer. The media are now part of the establishment. Five media conglomerates own the most newspapers, magazines, publishers, movie studio's and radio- and television channels, and the author calls those by their names : "These five conglomerates are Time Warner, by 2003 the largest media firm in the world; The Walt Disney Company; Murdoch's News Corporation, based in Australia; Viacom; and Bertelsmann, based in Germany. Today, none of the dominant media companies bother with dominance merely in a single medium. Their strategy has been to have major holdings in all the media, from newspapers to movie studios. This gives each of the five corporations and their leaders more communications power than was exercised by any despot or dictatorship in history".

Welcome to the "democracy" of the 21st century. Whoever is interested in a historical perspective of the brainwashing of the American people that started in the 20th century should also read Alex Carey Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty (History of Communication).
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Location: Cali, Colombia

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