30 of 31 people found the following review helpful
Excellent teaching manual for identifying companies to short,
By A Customer
This review is from: The Art of Short Selling (Hardcover)
Staley presents a thorough examination of the process of selecting
companies for shorting. While Joseph Walker's book, "Selling
Short" gives us the nitty-gritty details of the shorting transaction,
Staley gives us the reasons for going short in the first place. She
covers in fair detail the nature of short sellers and why some
are successful while others are not. The majority of the book is
comprised of case studies, written in the folksy style one finds
on Wall Street Week (TV show) or in books like "The Motley Fool".
Unlike "The Motley Fool" this book presumes at least a basic
understanding of accounting and knowledge of financial statements.
My one criticism of the book is common to many others in this genre;
that being nobody edits these books (or, if they do, it is by running
the "Spell Check" function on the word processor). Sometimes the folksy
banter and financial slang is so thick it gets confusing. Nonetheless,
this book is a must read if you are considering becoming a short seller;
if for no other reason that it may save you a great deal of heartache
and financial loss by convincing you that shorting is not for you.