Customer Review

556 of 578 people found the following review helpful
5.0 out of 5 stars Annotations on Kahneman's table of contents - a survey of logic and illogic, March 15, 2012
Verified Purchase(What's this?)
This review is from: Thinking, Fast and Slow (Hardcover)
When you come late to the party, writing the 160th review, you have a certain freedom to write something as much for your own use as for other readers, confident that the review will be at the bottom of the pile.

Kahneman's thesis is that the human animal is systematically illogical. Not only do we mis-assess situations, but we do so following fairly predictable patterns. Moreover, those patterns are grounded in our primate ancestry.

The first observation, giving the title to the book, is that eons of natural selection gave us the ability to make a fast reaction to a novel situation. Survival depended on it. So, if we hear an unnatural noise in the bushes, our tendency is to run. Thinking slow, applying human logic, we might reflect that it is probably Johnny coming back from the Girl Scout camp across the river bringing cookies, and that running might not be the best idea. However, fast thinking is hardwired.

The first part of the book is dedicated to a description of the two systems, the fast and slow system. Kahneman introduces them in his first chapter as system one and system two.

Chapter 2 talks about the human energy budget. Thinking is metabolically expensive; 20 percent of our energy intake goes to the brain. Moreover, despite what your teenager tells you, dedicating energy to thinking about one thing means that energy is not available for other things. Since slow thinking is expensive, the body is programmed to avoid it.

Chapter 3 expands on this notion of the lazy controller. We don't invoke our slow thinking, system two machinery unless it is needed. It is expensive. As an example, try multiplying two two-digit numbers in your head while you are running. You will inevitably slow down. NB: Kahneman uses the example of multiplying two digit numbers in your head quite frequently. Most readers don't know how to do this. Check out "The Secrets of Mental Math" for techniques. Kahneman and myself being slightly older guys, we probably like to do it just to prove we still can. Whistling past the graveyard - we know full well that mental processes slow down after 65.

Chapter 4 - the associative machine - discusses the way the brain is wired to automatically associate words with one another and concepts with one another, and a new experience with a recent experience. Think of it as the bananas vomit chapter. Will you think of next time you see a banana?

Chapter 5 - cognitive ease. We are lazy. We don't solve the right problem, we solve the easy problem.

Chapter 6 - norms, surprises, and causes. A recurrent theme in the book is that although our brains do contain a statistical algorithm, it is not very accurate. It does not understand the normal distribution. We are inclined to expect more regularity than actually exists in the world, and we have poor intuition about the tail ends of the bell curve. We have little intuition at all about non-Gaussian distributions.

Chapter 7 - a machine for jumping to conclusions. He introduces a recurrent example. A ball and bat together cost $1.10. The bat costs one dollar more than the ball. How much does the ball cost? System one, fast thinking, leaps out with an answer which is wrong. It requires slow thinking to come up with the right answer - and the instinct to distrust your intuition.

Chapter 8 - how judgments happen. Drawing parallels across domains. If Tom was as smart as he is tall, how smart would he be?

Chapter 9 - answering an easier question. Some questions have no easy answer. "How do you feel about yourself these days?" Is harder to answer than "did you have a date last week?" If the date question is asked first, it primes an answer for the harder question.

Section 2 - heuristics and biases

Chapter 10 - the law of small numbers. In the realm of statistics there is a law of large numbers. The larger the sample size, the more accurate the statistical inference from measuring them. Conversely, a small sample size can be quite biased. I was in a study abroad program with 10 women, three of them over six feet. Could I generalize about the women in the University of Maryland student body? Conversely, I was the only male among 11 students and the only one over 60. Could they generalize anything from that? In both cases, not much.

Chapter 11 - anchors. A irrelevant notion is a hard thing to get rid of. For instance, the asking price of the house should have nothing to do with its value, but it does greatly influence bids.

Chapter 12 - the science of availability. If examples come easily to mind, we are more inclined to believe the statistic. If I know somebody who got mugged last year, and you don't, my assessment of the rate of street crime will probably be too high, and yours perhaps too low. Newspaper headlines distort all of our thinking about the probabilities of things like in and terrorist attacks. Because we read about it, it is available.

Chapter 13 - availability, emotion and risk. Continuation.

Chapter 14 - Tom W's specialty. This is about the tendency for stereotypes to override statistics. If half the students in the University area education majors, and only a 10th of a percent study mortuary science, the odds are overwhelming that any individual student is an education major. Nonetheless, if you ask about Tom W, a sallow gloomy type of guy, people will ignore the statistics and guess he is in mortuary science.

Chapter 15 - less is more. Linda is described as a very intelligent and assertive woman. What are the odds she is a business major? The odds that she is a feminist business major? Despite the mathematical impossibility, most people will think that the odds of the latter are greater than the former.

Chapter 16 - causes trump statistics. The most important aspect of this chapter is Bayesian analysis, which is so much second nature to Kahneman that he doesn't even describe it. The example he gives is a useful illustration.
* 85% of the cabs in the city are green, and 15% are blue.
* A witness identified the cab involved in a hit and run as blue.
* The court tested the witness' reliability, and the witness was able to correctly identify the correct color 80% of the time, and failed 20% of the time.
First, to go to the point. Given these numbers, most people will assume that the cab in the accident was blue because of the witness testimony. However, if we change the statement of the problem so that there is a 20% chance that the blue identification of the color was wrong, but 85% of the cabs involved in accidents are green, people will overwhelmingly say that the cab in the accident was a green madman. The problems are mathematically identical but the opinion is different.
Now the surprise. The correct answer is that there is a 41% chance that the cab involved in the accident was blue. Here's how we figure it out from Bayes theorem.
If the cab was blue, a 15% chance, and correctly identified, an 80% chance, the combined probability is .15 * .8 = .12, a 12% chance
If the cab was green, an 85% chance, and incorrectly identified, a 20% chance, the combined probability is .85 * .2 = .17, a 17% chance
Since the cab had to be either blue or green, the total probability of it being identified as blue, whether right or wrong, is .12 + .17 = .29. In other words, this witness could be expected to identify the cab as blue 29% of the time whether she was right or wrong.
The chances she was right are .12 out of .29, or 41%. Recommend that you cut and paste this, because Bayes theorem is cited fairly often, and is kind of hard to understand. It may be simple for Kahneman, but it is not for his average reader, I am sure.

Chapter 17 - regression to the mean. If I told you I got an SAT score of 750 you could assume that I was smart, or that I was lucky, or some combination. The average is only around 500. The chances are little bit of both, and if I take a test a second time I will get a lower score, not because I am any stupider but because your first observation of me wasn't exactly accurate. This is called regression to the mean. It is not about the things you are measuring, it is about the nature of measurement instruments. Don't mistake luck for talent.

Chapter 18 - taming intuitive predictions. The probability of the occurrence of an event which depends on a number of prior events is the cumulative probability of all those prior events. The probability of a smart grade school kid becoming a Rhodes scholar is a cumulative probability of passing a whole series of hurdles: studying hard, excelling in high school, avoiding drink and drugs, parental support and so on. The message in this chapter is that we tend to overestimate our ability to project the future.

Part three - overconfidence

Chapter 19 - the illusion of understanding. Kahneman introduces another potent concept, "what you see is all there is," thereinafter WYSIATI. We make judgments on the basis of the knowledge we have, and we are overconfident about the predictive value of that observation. To repeat their example, we see the tremendous success of Google. We discount the many perils which could have totally derailed the company along the way, including the venture capitalist who could have bought it all for one million dollars but thought the price was too steep.

Chapter 20 - The illusion of validity. Kahneman once again anticipates a bit more statistical knowledge than his readers are likely to have. The validity of a measure is the degree to which an instrument measures what it purports to measure. You could ask a question such as whether the SAT is a valid measure of intelligence. The answer is, not really, because performance on the SAT depends quite a bit on prior education and previous exposure to standardized tests. You could ask whether the SAT is a valid predictor of performance in college. The answer there is that it is not very good, but nonetheless it is the best available predictor. It is valid enough because there is nothing better. To get back to the point, we are inclined to assume measurements are more valid than they are, in other words, to overestimate our ability to predict based on measurements.

Chapter 21 - intuitions versus formulas. The key anecdote here is about a formula for predicting the quality of a French wine vintage. The rule of thumb formula beat the best French wine experts. Likewise, mathematical algorithms for predicting college success are as least as successful, and much cheaper, than long interviews with placement specialists.

Chapter 22 - expert intuition, when can we trust it? The short answer to this is, in situations in which prior experience is quite germane to new situations and there is some degree of predictability, and also an environment which provides feedback so that the experts can validate their predictions. He would trust the expert intuition of a firefighter; there is some similarity among fires, and the firemen learns quickly about his mistakes. He would not trust the intuition of a psychiatrist, whose mistakes may not show up for years.

Chapter 23 - the outside view. The key notion here is that people within an institution, project, or any endeavor tend to let their inside knowledge blind them to things an outsider might see. We can be sure that most insiders in Enron foresaw nothing but success. An outsider, having seen more cases of off-balance-sheet accounting and the woes it can cause, would have had a different prediction.

Chapter 24 - the engine of capitalism. This is a tour of decision-making within the capitalist citadel. It should destroy the notion that there are CEOs who are vastly above average, and also the efficient markets theory. Nope. The guys in charge often don't understand, and more important, they are blind to their own lack of knowledge.

Part four - choices

This is a series of chapters about how people make decisions involving money and risk. In most of the examples presented there is a financially optimal alternative. Many people will not find that alternative because of the way the problem is cast and because of the exogenous factors. Those factors include:

Marginal utility. Another thousand dollars is much less important to a millionaire than a wage slave.

Chapter 26 - Prospect theory: The bias against loss. Losing $1000 causes pain out of proportion to the pleasure of winning $1000.

Chapter 27 - The endowment effect. I will not pay as much to acquire something as I would demand if I already owned it and were selling.

Chapter 28 - Bad Events. We will take unreasonable risk when all the alternatives are bad. Pouring good money after bad, the sunk cost effect, is an example.

Chapter 29 - The fourfold pattern. High risk, low risk, win, lose. Human nature is to make choices which are not mathematically optimal: buying lottery tickets and buying unnecessary insurance.

Chapter 30 - rare events. Our minds are not structured to assess the likelihood of rare events. We overestimate the visible ones, such as tsunamis and terrorist attacks, and ignore the ones of which we are unaware.

Chapter 31 - Risk policies. This is about systematizing our acceptance of risk and making policies. As a policy, should we buy insurance or not, recognizing that there are instances in which we may override the policy. As a policy, should we accept the supposedly lower risk of buying mutual funds, even given the management fees?

Chapter 32 - keeping score. This is about letting the past influence present decisions. The classic example is people who refuse to sell for a loss, whether shares of stock or a house.

Chapter 33 - reversals. We can let a little negative impact a large positive. One cockroach in a crate of strawberries.

Chapter 34 - Frames and reality. How we state it. 90% survival is more attractive than 10% mortality.

Part V. Two selves: Experience and memory

Our memory may be at odds with our experience at the time. Mountain climbing or marathon running are sheer torture at the time, but the memories are exquisite. We remember episodes such as childbirth by the extreme of pain, not the duration.

Lift decision: do we live life for the present experience, or the anticipated memories? Are we hedonists, or Japanese/German tourists photographing everything to better enjoy the memories?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments

Tracked by 5 customers

Sort: Oldest first | Newest first
Showing 1-10 of 30 posts in this discussion
Initial post: Feb 20, 2013 6:18:35 AM PST
This is a wonderfully thorough and illuminating review--the first of its length I have ever read completely on Amazon. I especially liked the taxicab color scenario to exemplify Bayesian analysis. Its so much clearer than the example of medical diagnoses which is the example typically, and confusingly, used... maybe the cab example, being so sensorially vivid, enlists the participation of the Fast Thinking system to strengthen our understanding?

After having read this and other reviews, (and having browsed the book in the store), I suspect a major shortcoming of Kahneman's book: the absence of a neurological explanation to support the thesis that there exist two "systems." To me, the word "system" implies far more than an inference made from behavior; it implies explanatory mechanisms which appear to be lacking in this book. For example, if a climatologist were to speak of a "system", such as the circulation of water in the Atlantic Ocean, based simply on observations without reference to the physics, I wouldn't credit it with the label of "system" at all. Surely there's enough existing neuroscientific research evidence today (many readers here would be acquainted with such) to at least make a passing attempt at supporting the thesis of "systems".

In reply to an earlier post on Feb 20, 2013 6:43:24 AM PST
Thanks for the kudos. I expect that a neurological explanation will take a while to formulate. I would expect Kahneman, Tversky, Trivers, Ariely and others' empirical work to point neurological researchers in fruitful directions. I would imagine that one of the first questions would be, to what extent can these two "systems" be observed in chimpanzees and other primates? From that I would infer that they are (or are not) connected with language, and go from there.

In reply to an earlier post on Feb 20, 2013 8:02:46 AM PST
Graham:

Thoughtful and interesting reply, particularly the point about the connection with language in other primates.

Yes, a deep neurological explanation may "take a while to formulate," nevertheless there's already enough known about brain systems from neurology that I think they warranted at least a chapter to support the weight of the term "system." I still maintain the "system" label is shallow and misleading. But that may not matter much; the substance of the book and your review stand up exceedingly well despite semantic quibbles.

The main problem with your review is that it's so thorough it might keep readers from investing in this expensive book, since you've summarized in some detail so much of the content. ;-)

At least that's true for me on a tight discretionary budget. I'm instead going to purchase Benjamin Bergen's "Louder Than Words"--have any thoughts on it?

In reply to an earlier post on Feb 20, 2013 11:44:09 PM PST
Don't know Bergen... and at the moment I'm into other things. Raising a 16-month-old, building a house in which to raise him, and writing a book about how we plan to educate him.

I'm shamelessly looking for potential reviewers. If you would be interested, please send me your email.

In reply to an earlier post on Mar 18, 2014 12:01:26 AM PDT
Check out the book: If I remember correctly, Kahneman addresses this fairly clearly and precisely several times early on, and more than adequately.

He is using the phrase "system" as an arbitrary term of art to help provide a structure for the two mainly dividable patterns of thinking, and to clearly and easily differentiate between the two in terms of his own discussion of the basic types of patterns.

It seems to me that this reviewer has the book a bit more accurately pegged than many others, and that is that in contrast with our belief in our own rationality (and in modern times, fueled by things such as blink, we cling to it even more stubbornly, more quickly, and with even less adaptability to new information) we are largely not nearly as rational as we think, often wrong, and engage in systematic and sometimes almost measurable patterns (though I'm sure there is a lot more) of being wrong - convinced, we are right.

Gladwell's book is a piece of junk by the way. Gladwell is creatively brilliant in terms of trying to explore patterns and outside of the box thinking, and the idea of intuition and hunches is obviously key. But we overdo it, and there are some profoundly fundamental, monstrous, and logically inexcusable errors in Gladwell's Blink book.

Because of the profound effect of Blink, further entrenching our evolution toward an overly presumptive, stubbornly persistent, twitter shallow, and soundbite society, I'd like to write a book as an antidote, simply going over the many egregious errors that in some ways fundamentally contradict some of Gladwell's most basic points (he gets certain things backward), and undermine what is otherwise a book with some good ideas.

Not undermine in the public eye however, as the book is, unfortunately, famous, beloved, and wildly influential.

And besides, who would read such a book pointing out the alleged fundamental errors in Gladwell's far too influential work??

In reply to an earlier post on Mar 18, 2014 1:30:33 AM PDT
Don't recall that Kahneman brought up Gladwell, but since you do, let me heartily endorse your take on him. My review of Outliers is entitled, Liars, Outliers, and Out-and-Out Liars. That Gladwell passes as an intellectual is a sad sign of the decay of our times.

In reply to an earlier post on Jun 9, 2014 2:22:44 PM PDT
Last edited by the author on Jun 9, 2014 6:41:24 PM PDT
Roo.Bookaroo says:
Mark J. Heinicke:

Another criticism without reading the book, that is pointless.
Kahneman addresses this point all over, and warns the reader not to interpret the word "System" as describing a neurological mechanism, as you want to do, but just as a category of mental operations and conclusions.

So, when you inject your own view of the word, "To me, the word "system" implies far more..." it is really irrelevant. What it implies for you is subject to your memory, and it is not the way this word is used by Kahneman. Your point is off the mark. You are relying on your past experience and your System 1 delivers the meaning you attach to the word "System". You are here a pawn of your System 1, (See Ch. 19 - "The illusion of understanding.")

Kahneman explains further that the immediacy of what comes to your mind is a mark of System 1 spontaneously operating:
"...a definite choice was made, but you did not know it. Only one interpretation came to mind, and you were never aware of the ambiguity. System 1 does not keep track of alternatives that it rejects, or even of the fact that there were alternatives. Conscious doubt is not in the repertoire of System 1; it requires maintaining incompatible interpretations in mind at the same time, which demands mental effort. Uncertainty and doubt are the domain of System 2." (Ch. 7, A MACHINE FOR JUMPING TO CONCLUSIONS, p. 80).

System 2 would stop and reflect: "Hold it, I'm just going by what I am guessing. I don't even know what this guy is really saying. Perhaps I should stop, consider the contents of the book, and not just go by my perception of the cover and a superficial leafing through at the store. Perhaps I should really study this book and try to read what this guy is really saying instead of projecting my own quick guesses based on my limited associations in memory."

Since you've never read the book nor paid attention to Kahneman's pointed comments, no doubt, your kind of System-1 criticism, is "shallow and misleading" - the mark of intuitive System 1 at work without any critical reflection from System 2.

Posted on Oct 17, 2014 8:34:31 AM PDT
V.K. says:
Thank you so much for this review, brilliant.

Posted on Nov 12, 2014 5:23:35 PM PST
Steven Mason says:
"Most readers don't know how to do this."

I know this is minor, almost trivial, but since you wrote it I'll ask about it. What do you mean that most readers don't know how to multiply two two-digit numbers in their head? Do you mean most people can do it on paper but not in their head? To multiply two-digit numbers in one's head the "traditional" way, one would have to be capable of holding multiple numbers in "memory," so to speak. It's certainly easier on paper. And sure, there are mental math tricks one could learn.

But if someone knows how to multiply two-digit numbers on paper, I don't think it's quite accurate to say they don't know "how" to do it in their head. They just might struggle a bit doing it. :-)

In reply to an earlier post on Nov 12, 2014 8:04:51 PM PST
Roo.Bookaroo says:
Steven Mason:

"I know this is minor, almost trivial".

In fact, no. It only shows you've never read the book, nor understand its argumentation.
The point is essential to the thesis of the whole book. 3x4? is immediate = 12, 8x9? Some people may already hesitate = 72.
But if you "know" and you give the answer immediately, it is pure "thinking fast".

However, 39 x 87? Now, a few good analytical brains will give the answer on the spot, as immediately as 3x4. But those are few brains. For most of us, we have first to STOP, and then start manipulating the numbers while making progressive manipulations in sequence, store them in working memory, and keep them active in memory, in many layers. This becomes a complex sequence of operations where storing in working memory each step is vital. With luck, we won't lose track of all the steps and come out with an answer. A lot of people may stumble in the process and never come up with the answer. This is what you flippantly call "struggling a bit", which in fact is the essence of the whole challenge, because the brain has switched from "Thinking Fast" to "Thinking Slow".

Now, with paper, it's easier, because it lightens the work of memory. Still we must have the general method or procedure in mind, keep it in memory while applying it in sequence on paper too, same procedure that we were already following mentally with brute power of memory layers. So, mentally, or on paper, the brain has switched to slow thinking. Using paper only makes things easier, but it remains SLOW thinking.

So if you know little techniques to facilitate the multiplication 39 x 87?, and you know how to apply them, no matter, this remains SLOW thinking. The task of getting all those partial results and keeping them in working memory is the real challenge, some can do it, but most people don't even know how to. Even operating in slow System 2, most people are unable to make two-digit computations working with the brain alone. They may know the procedure and do it properly on paper, but don't know how to do it mentally, because they don't know how to use working memory of many steps of computation.

Your use of vague language, such as "know" or "struggle a bit" hides in fact how the brain is operating. We have no idea where this "knowing" and "struggling a bit" is exactly taking place.

The challenge for authentic psychology is to identify the operations and steps of thinking, and that is not as obvious as you may think. Kahneman explains how it took years to be able to refine focusing on and identifying processes that are not just drowned in linguistic "quibbles" (another of your vague words which hide what's going on in the brain). And even then, some major psychologists are not in complete agreement. Kahneman goes through those disputes and clarifications taking years, if not decades to bring to a general agreement between top scientists. The book covers the work of some 500 to 1,000 psychologists over 50-60 years.

Some gifted people don't even need to switch to System 2 and slow analytical thinking, they can produce the result of 39 x 87? immediately, with fast thinking. The result comes immediatety to mind. Essentially because their memory brings it up to mind immediately, without current slow working. They've been doing this all their lives, and the training allows them to operate instantly in System 1. Intensive training allows us to transfer a lot of "struggling" work from System 2 to System 1, which produces results instantly.

Similarly Mozart was capable of producing most of his music in intuition, operating immediately in System 1. Most musicians have to work out their melodies and switch to System 2 to polish and arrange their tunes. Same difference as in multiplying two-digit numbers.
‹ Previous 1 2 3 Next ›

Review Details

Item

4.4 out of 5 stars (1,604 customer reviews)
5 star:
 (1,070)
4 star:
 (289)
3 star:
 (128)
2 star:
 (70)
1 star:
 (47)
 
 
 
$30.00 $19.54
Add to cart Add to wishlist
Reviewer

Graham H. Seibert
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   

Location: Kiev, Ukraine

Top Reviewer Ranking: 802