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2 of 2 people found the following review helpful
5.0 out of 5 stars Chip is so inspiring!, July 25, 2010
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This review is from: Peak: How Great Companies Get Their Mojo from Maslow (Hardcover)
I watched Chip Conley present on [...] and was so excited about what I heard that I had to buy his book (he shared on the web for free and it turned into a book sale!). I'm only 1/4 of the way through the book, but I'm hooked! This is the most well-written book I've read in a long time.

Chip shares ideas on how companies can succeed by valuing employees and building on their strengths. He explains how to help them achieve self-actualization (Maslow), in other words to be "in the zone." He also talks about the importance of understanding customer and investor needs through his inspirational stories describing how some companies (including his own) excel and build long-term loyalty. He cites psychologists, corporate heroes and others and lists further recommended readings.

Chip's strategies make so much sense to me. I'll be implementing some as I train small to medium sized business about the value of customer service and in a tourism class for [...]
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4.7 out of 5 stars (56 customer reviews)
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