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179 of 225 people found the following review helpful
5.0 out of 5 stars The new best-seller, February 7, 2012
This review is from: The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
Vine Customer Review of Free Product (What's this?)
In a sentence - this book will be a big seller and you should read it.

Why? Because it's the latest in a series of books similar to Malcolm Gladwell's "The Tipping Point." In other words, "Things we didn't know about ourselves until new psychological research showed us."

Now a book on habit could just deal on how habits control our life, and how we rely on them to get by. If we had to be in control of everything we're doing, we couldn't do it. Driving a car has become so easy for us, we can sometimes make a journey and have no idea what happened during the drive.

But Charles Duhigg is interested in the dark side of habits. He looks at the habits we wish we could lose, and at the amazing stories of the people who actually changed their bad habits. All of these stories are amazing - the woman who gave up smoking, the U.S. major who realized that Kebab vendors were the key to Iraq violence, how Proctor and Gamble got people to buy Febreze, and how Target knows who you are and what you buy. All of these stories and plenty more go against conventional wisdom, but Duhigg makes you see how obvious they are.

He talks about the unlikely ways that people like Starbucks, Martin Luther King, Jr., and Rick Warren's Saddleback Church found success. Even something as basic as an NFL league team can be turned around. You'd think teams knew everything about the game, but Tony Dungy found a different way that propelled the Indianapolis Colts to success, and using habits worked for people as disparate as Paul O'Neil's changing Alcoa's corporate mentality and Michael Phelps's winning Olympic swimming medals.

I wish I could put down here what you needed to do to make these changes in your own life, and after reading the book you'll have a pretty good idea. Unfortunately, we reviewers get early versions of some books that are don't have items like an index. There's a missing appendix called "A reader's guide to using these ideas," which will be in the version you can buy at Amazon or in the bookstore.

I was astounded when I read this book - and I've read it twice - and I think Duhigg is really onto something, something very important. In fact, although having read over ninety percent of the finished book twice, I intend to buy it, to get those few nuggets of information that will only be in the final book. I suggest you buy the book for yourself, and you'll be as impressed as I was.

Don't miss this one.
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Showing 1-2 of 2 posts in this discussion
Initial post: Dec 30, 2012 3:55:43 PM PST
Did the appendix meet your expectations, or were you left hoping for more?

In reply to an earlier post on Mar 9, 2013 8:22:22 AM PST
I got my copy of the final book, but before I could read the appendix a friend of mine called round and I ended up "lending" him my copy.

Unfortunately this guy believes that a book loaned is a book owned, and several requests later I still haven't got it back.

Another friend is a bookstore owner and she has sold a lot of this book, so when I next see her she's promised to bring a copy, so I'll finally get to read the appendix.
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