Customer Review

39 of 43 people found the following review helpful
5.0 out of 5 stars The Best Book I've Ever Read (Twenty Times!), July 6, 2001
This review is from: Influence: The Psychology of Persuasion (Paperback)
Robert Cialdini's book is not only entertaining to read, it reveals exceptionally useful psychological fundamentals. His research studies how and why people agree to things, and is not inclusive to any one area of life. His book explains the psychological triggers that influence people to comply with requests, and also covers how these triggers are used and abused.
As a developmental trainer, I have found his work exceptionally insightful. It has helped me understand why certain management & sales techniques work, and sheds light on how we all are subject to these powerful psychological responses. The examples that he cites are powerful: all are well researched, easy to understand, and many are quite entertaining! If you are interested in affecting human behavior in anyway, this book is a must read. I originally read it nearly 10 years ago, and have read the book several times since.
Have you ever wondered why you've donated money to an organization you didn't even care about because they gave you a simple trinket? Ever found yourself "overpaying" a favor you received from another? Have you ever wondered why we all feel compelled to "keep up with the Jones," or why that special toy everyone wants for Christmas is so hard to get?
My company has a core set of values that we expect over 1500 people to follow, and none of our efforts would be possible without understanding his research and applying the principles of commitment & compliance. Salespeople, supervisors, executives, and anyone even remotely involved in influencing the behavior of others should IMMEDIATELY read this book.
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Showing 1-1 of 1 posts in this discussion
Initial post: Jan 21, 2013 2:22:06 AM PST
Last edited by the author on Jan 21, 2013 2:22:27 AM PST
It is a bit biased since you work as an associate of Robert Cialdini. Will it be more effective if your company used others to influence our book purchase decision?
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