Customer Review

1 of 2 people found the following review helpful
5.0 out of 5 stars Perfect Alignment, November 15, 2002
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This review is from: Hoover's Vision: Original Thinking for Business Success (Hardcover)
Every so often a book comes along that affirms everything you think about the world and the way you look at it. For me, "Hoover's Vision" is that book. Gary has this incredibly wide perspective on the world: he takes in everything; it all seems unrelated; he synthesizes the components into a whole; draws out the important lessons, ideas and trends; and then translates those ideas into a winning business model.
"Hoover Vision" lays out that process in detail. It seems like alchemy. His point: it's not. You need to discover what's out there, develop your unique perspective on the world, embody that perspective into your business idea, and then sell that vision to the world.
It's a beautiful thing.
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