4 of 4 people found the following review helpful
Insights into social media strategy development from a true expert - an excellent read!,
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This review is from: The Social Media Strategist: Build a Successful Program from the Inside Out (Hardcover)
It is refreshing to find a book about social media strategy that has compelling, timely and useful content AND is a joy to read. Christopher Barger calls upon his corporate communications and social media development experiences at General Motors and IBM to offer an excellent resource for organizations of all sizes, filled with real-life examples, anecdotes and lessons-learned.
What truly impressed me about The Social Media Strategist was the focus on developing an effective and successful social media strategy. This may sound like a colossal no-brainer (I can hear you saying, "Yes, but that's the name of the book!") - trust me when I say that I've read far too many books, posts and articles that SAY they'll help you develop a strategy, but don't. The author provides concrete advice, actionable ideas and insights that make sense from both a business perspective and a social media perspective. All too often you get one or the other - rarely do you get both in one place.
Christopher Barger learned by doing, and he shares his hard-won knowledge in an eminently readable book. I'd say it belongs on the shelf of every organization that values excellence in social media, but you'll reach for it so often that it might be easier to keep it on your desk. Simply stated, if you want to develop a successful social media strategy or if you want to enhance an existing strategy, do yourself a favor and read this book.