44 of 48 people found the following review helpful
Filled with clever little points worth trying in your business.,
This review is from: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Hardcover)
There are a series of books that I keep on a special - quite small - bookshelf. I try to reread each of them every year or so. While I've gotten to the point that I know what they say, but each time I go through one of them I get an idea or two to try in promoting my business.
This book has made it to that shelf.
It got a decision to be put there while I was reading it at the book store. On page 24 there's a story of a lady wanting to sell helmets in a state with no helmet law. So she started stocking children's helmets. When riders told her they didn't want a helmet she asked, 'What about one for the child, they aren't old enough to make that decision for themselves.' What daddy could resist? Then a month later they were back for a helmet for themselves after the kid was asking, 'Daddy, where's your helmet." So a sale for Daddy, little Jimmy and little Suzie. Three sales for one question.
Then on page 83 there's the advice:
Shoot your web designer if they:
Suggest flash intro pages
Suggest frame pages
Yes, Yes, Yes!
One point about the web I do not agree. Learn to do your web site yourself. You may hire a designer to do it at first, but then maintain it yourself. It isn't hard and you won't be nickled and dimed to death over every small change you want.
I could go on, but I'm sure you get the idea. All of his ideas won't be applicable, but if you get a good idea or two each time you read through it, the book is worth it's cost many times over.
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Showing 1-2 of 2 posts in this discussion
Initial post: Mar 6, 2011 9:48:50 PM PST
Reading Rob says:
Posted on Apr 15, 2012 11:01:23 AM PDT
I agree for the most part on the web design advice, except these days there are some great templates / themes that save a ton of development time and are quite reasonably priced. The key, of course, is to add your own pieces to make it unique. But even the Duct Tape Marketing site (the book author's own site) is built off of a Wordpress theme. Frames and flash videos, definitely agree that "designers" who suggest these should be avoided.
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