Customer Review

44 of 48 people found the following review helpful
5.0 out of 5 stars Filled with clever little points worth trying in your business., March 12, 2007
This review is from: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide (Hardcover)
There are a series of books that I keep on a special - quite small - bookshelf. I try to reread each of them every year or so. While I've gotten to the point that I know what they say, but each time I go through one of them I get an idea or two to try in promoting my business.

This book has made it to that shelf.

It got a decision to be put there while I was reading it at the book store. On page 24 there's a story of a lady wanting to sell helmets in a state with no helmet law. So she started stocking children's helmets. When riders told her they didn't want a helmet she asked, 'What about one for the child, they aren't old enough to make that decision for themselves.' What daddy could resist? Then a month later they were back for a helmet for themselves after the kid was asking, 'Daddy, where's your helmet." So a sale for Daddy, little Jimmy and little Suzie. Three sales for one question.

Then on page 83 there's the advice:

Shoot your web designer if they:

Suggest flash intro pages

Suggest frame pages

Suggest templates.

Yes, Yes, Yes!

One point about the web I do not agree. Learn to do your web site yourself. You may hire a designer to do it at first, but then maintain it yourself. It isn't hard and you won't be nickled and dimed to death over every small change you want.

I could go on, but I'm sure you get the idea. All of his ideas won't be applicable, but if you get a good idea or two each time you read through it, the book is worth it's cost many times over.
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Tracked by 2 customers

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Showing 1-2 of 2 posts in this discussion
Initial post: Mar 6, 2011 9:48:50 PM PST
Reading Rob says:
Doing a good job at web design is not something you can teach yourself over a couple of weekends. Try to learn just JavaScript. After you spend a couple hundreds on that all you have left to learn is Flash, XHTML, PHP, CSS, Graphic Design, Photoshop, FTP, SEO, and dealing with making sure your website is compatiable with all the major browsers including mobile ones. There is a reason why he is the author and you are not. Next you will be suggesting people teach themselves dentistry to save on their dentist bills.

Posted on Apr 15, 2012 11:01:23 AM PDT
tgdigital says:
I agree for the most part on the web design advice, except these days there are some great templates / themes that save a ton of development time and are quite reasonably priced. The key, of course, is to add your own pieces to make it unique. But even the Duct Tape Marketing site (the book author's own site) is built off of a Wordpress theme. Frames and flash videos, definitely agree that "designers" who suggest these should be avoided.
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