14 of 16 people found the following review helpful
Permission to Think!,
This review is from: What Clients Love (Audio CD)
As a business owner, I've never allowed myself to think. (didn't want to recreate the wheel, ya know.) I read to glean ideas and apply them where I think they might fit.
Wrong, Wrong, WRONG!!!
He emphasizes how important "my" clients are and that I know better than anybody else what my clients love. It took WHAT CLIENTS LOVE to get me to act on that knowledge. My initiative has grown exponentially, because of this book. Bet my business will mirror my ambition now!
His style is not the academic, "I-know-best, nose-up-in-the-air" pontification. He shares his painful bombs, and near-successes too(How he grew!!) His honesty is refreshing and helpful.
This is my first subject from Mr. Beckwith. It will not be the last.