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56 of 60 people found the following review helpful
5.0 out of 5 stars The Book We Have Needed!, January 7, 2010
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This review is from: Logo Design Love: A Guide to Creating Iconic Brand Identities (Paperback)
David Airey has nailed the topic of logo / identity design right on the head!

I have been fortunate enough to have a handful of my logos featured in a few best selling books. By no means do I consider myself an expert, but instead (just as every designer should be): a constant learner. Success is fleeting and then it's back to the drawing board to try and repeat the process. Just as every designer with a beating heart, I have questioned my design process, my pricing, my abilities, and my skill at negotiating with the client. Logo Design Love gave me the confidence to say: "You know what? I'm doing ok, but here's what I'm going to work on..." David Airey has come as close to mastering the topic as one can and he translates his methods flawlessly into an easy to understand series of steps that are sure to get your designs on the right track every-time. I am pleased to say that though I have been using much the same approach as David when constructing logos, I took some very valuable tips and strategies away from this that I can not wait to apply to my next identity design!

Perhaps the best thing about this book is that it can serve as the perfect way to educate your client on the concept and process of logo design! 2009 found many of my clients consistently trying to pit my prices against crowd-sourcing sites even though there was absolutely no comparison in the quality and level of service between us...AND IT'S FRUSTRATING! VERY, VERY FRUSTRATING! You must remember that to the average client: a logo is just a logo and therefore shouldn't cost that much to create...to make matters worse, we designers have collectively pandered to this mentality instead of correcting it. This book, when given to your client, will correct it! I am going to buy a handful of copies and every-time I start a new identity design I will supply the client with this book as a cornerstone of education and communication on the topic to ensure that we are on the same page. If you like the idea of having a smoother client-designer relationship, you'd be smart to do the same. I managed to read the book in two sittings, so don't worry, it will not delay the process, but will undoubtedly save much time and frustration. Thank you David Airey for such a valuable contribution!
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Showing 1-3 of 3 posts in this discussion
Initial post: Feb 14, 2010 1:32:51 AM PST
David Airey says:
You're more than welcome, Christopher. It's comments like yours (and the other kind reviews here) that make it all worthwhile.

Thank YOU.

In reply to an earlier post on Sep 1, 2011 2:12:56 PM PDT
I agree with the sentiment that we shouldn't pander to the mentality that it's "easy." If it's easy for us, it's because we've spent years practicing it. A designer is just as valuable a professional as is an electrician/engineer/doctor, etc. Respecting and valuing your time, skills, and experience is key to standing your ground in the area of getting a fair price for your services.

I'm more of an app developer, but I like your comment about that. :)

In reply to an earlier post on Aug 21, 2012 9:11:49 AM PDT
Adobe Master says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]
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