31 of 36 people found the following review helpful
This review is from: Curation Nation: How to Win in a World Where Consumers are Creators (Hardcover)
I'd like to start by saying that the author clearly has a passion and vast knowledge of the subject. He is the right author for a book on curation and has a lot of great contacts to source information from. However...
Curation Nation starts in an odd fashion, even by just looking at the cover. This book has two tag lines - "Why The Future of Content is Context" and "How to Win in a World Where Consumers are Creators". The most apt title title is the first. It is a 'why' book. But the reason you'd buy this book and the larger weighted subtitle is the second, which really isn't accurate at all. This is not a how to book, Steven even says so in reply to a review here on Amazon... "But it's not a how-to book".
The book falls foul of it's own subject. The book is poorly organised. The first quarter moves rapidly from introduction, to customer service, to how-to then general social media information. The rest of the book is just variations of 'Curation is important'. Which it is, but I'd suggest many of the actions Steve calls Curation (which involves adding value) are not.
The most interesting chapter is 'tools and techniques', but it is short and low on information. An opportunity to get the new curator started is lost as the book goes on to feature famous old media person after famous old media person who bought their way into new media.
Steven then goes on to attack search. "Search is broken. It's over. Done. Gone". Yet the examples he provides makes little sense. Why is it even in the book? Is search really considered a threat?
The book is also full of grammatical and spelling errors, the type of which a spell checker wouldn't pick up but a proof reader would have. Very odd.
I feel sad to give this only 2 stars considering the passion that went into it. This could have been a really good book had it focused on the 'how-to' and provided people the tools and techniques to get going. Instead it's just convincing readers of something they already know.