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18 of 24 people found the following review helpful
5.0 out of 5 stars Many installments to come, October 30, 2011
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This review is from: Steve Jobs (Hardcover)
This is the first major book on Jobs and it won't be the last. What it does is lay the groundwork for future books and likely a movie or two. Reading this gives one an insight into the basic mind and personality of a brilliant and bizarre person. It is a big book!

Some critics complain that it doesn't get into one aspect of his life or another, certain decisions, etc. That's ok. Other books will focus on smaller segments of his personal and corporate life. We will be better prepared for them after reading this one.

Jobs, whether he had a narcistic disorder as author Isaacson suggests, or was psychopathic as many CEOs are, was able to position himself and Apple as icons of our time. Reading about how that happened in very interesting and makes for a compelling book.

Don't be afraid that it is too technical. I think most people who may not fully understand a product or its technology will still be able to get the idea of its importance in the scheme of the story.

Institutions built around a compelling and strong person are often called a cult of personality. These institutions usually fail soon after the personality dies. Jobs, though, set up Apple to carry on. He not only left a chain of command, but set up a school to instruct employees on the Apple culture. This was to keep Apple turning out products that he felt were important for reasons more than profit alone and if well done, would be profitable anyway.

The true genius of Jobs actually then can only be assessed in the future and this man will be part of us for a very long time indeed.

I gave this five stars because while the book could have been different to satisfy a more narrow audience, it is successful in showing who this man was and that is not an easy task.
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Showing 1-1 of 1 posts in this discussion
Initial post: Dec 30, 2011 6:51:54 AM PST
I completely agree with you. My thoughts exactly!
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Carlgo
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Location: Carmel Valley, CA

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