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8 of 8 people found the following review helpful
5.0 out of 5 stars An excellent example of disruptional technology, April 25, 2013
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This review is from: Side by Side [Blu-ray] (Blu-ray)
If you are a fan of Clayton Christensen's "The Innovator's Dilemma" and other books that were made even more famous with Steve Jobs endorsement for his use on Apple products, this film will show you the human side of a disruptional technology familiar to us all: digital video and how it has essentially dislocated all photochemical-based motion pictures.

My initial viewing of this film was via Amazon Prime streaming video, but the film continues to fascinate me each time to the point that I bought a Blu-Ray disk to enjoy not only the main film, but also some of the rather brief outtakes and deleted scenes, which, in themselves are of interest to folks like me that study technology cycles and their effects on organizational culture. This film is literally brimming with face-to-face interviews of film-industry directors, directors of photography (DPs, a.k.a. cinematographers), film and digital colorists, film vs. digital editors, new digital camera manufacturers (like Red) and their sales staff, and finally Keanu Reeves, who serves as the host interviewer.

Although the interviews are straightforward and are conducted in real-time, i.e., cut-and-break sequences are not used, I see something different that I missed each time that I've watched them: suppressed, seemingly rational-but-actually irrational reasoning, or otherwise obtuse rationale for opposing the introduction of high quality digital video. This includes perceived loss of control, loss of nostalgia, loss of film-unique special effects, self-archiving properties of film (actually, this is not a valid point), and other even more obtuse rationale, such as "I don't like digital -- because it makes it too easy". This from major film figures--including well known directors.

It also puts into perspective an industry that actually cares what their customers think about their products' technical quality--as opposed to, for instance, the music recording industry that obviously doesn't care, as evidenced by "loudness war" digital audio media. I can't begin to tell you of the many lessons learned and enjoyment at watching these interviews as the film unfolds by subject area and by time of technology insertion into the industry.

Highly recommended, including the short "extras" on the BD version.
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