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This review is from: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)
Why do I call The Startup Owner's Manual "Disruption Entrepreneurship?" Well...I was a student at the local college, and I was preparing to graduate with a degree in Business Administration with a specialization in Entrepreneurship, and then the college suggested that I participate in the business plan competition. I submitted my business plan and a little while later I was subsequently nominated to compete in the business plan competition. As I was writing the business plan, I must say that I got advice to add "creative elements" to it. Honestly, was the business plan supposed to be accurate or just to make some people happy? As Steve Blank says ..."business plans don't survive first contact with the customer."
After listening to the audiobook the Lean Startup, the Lean Startup raised some interesting points, and when I pressed my professor about my doubts before the competition, I got a lot of reassurances. After subsequently getting 3rd place in the competition, I sought to expand what I had heard about in the Lean Startup. I realized that my product concept was so large and encompassing, that it could be applied to various markets, but which market? How should it look? How do I know I'm doing it right? I had so many questions, and the textbooks simply didn't suggest a good route to go. They didn't talk of Customer Development, or the Business Model Canvas. The big question is who are my customers? This is where The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company comes into the equation. This book shows you new ways to go about developing your product, and teaches entrepreneur's the right way to product development. If I had only known about this a few years ago, I might have saved a lot of money in unnecessary product development costs. As I build my next round of prototypes, I feel I have a better chance at success, as I can demonstrate what the customers want. This book is a must have!
Here's some more content of the book:
As Steve Blank says "There Are No Facts Inside Your Building, So Get Outside."(Rule No. 1) Go out and interview the customer. Find out what they want. Don't wait until the last minute. You simply don't want to build a product, based upon wrong assumptions. That's simply a waste of time and money.
Rule No. 6 of the Customer Development Manifesto also says: Design Experiments and Test to Validate Hypotheses. Essentially, you create an experiment to validate your product or target market. In doing so, you'll learn how to make your product better or where to pivot.
These are just a few examples of what's not talked about in the traditional textbooks.