Customer Review

5.0 out of 5 stars An Excellent Method for Determining 'What' to Change, July 10, 2010
This review is from: Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation (Hardcover)
You know you and your company have to innovate and constantly change to stay competitive. But, what should you change? What will improve your revenues and profits?

Author, Ric Merrifield, says that managers often get caught up in worrying about 'how' they are doing tasks, rather than worrying about 'what' task they are doing. Merrifield calls this the 'how-trap'. He says, "The key is to just stop wasting time and effort thinking about the 'hows'...and when you ditch the 'hows' to concentrate on the 'whats,' you are rethinking, and rethinking is what can allow you to reach precise, reasoned decisions about the resources you should invest in any given aspect of your operations."

Re-Think helps you determine the best 'whats' to work on. Merrifield provides example after example of companies across many industries and how those companies dramatically improved their business performance -- by re-thinking 'what' they were trying to achieve. Furthermore, Merrifield has identified the 'whats' that comprise 80% of every company's outcomes, no matter the industry. He says, "After your 'whats' have been defined, you can step back and determine whether and to what degree each of them contributes to your enterprise's success. Then, depending on your findings, you can eliminate some, outsource others, and reorder the ones that remain."

I am a big believer in the power of change to create opportunities and to improve business performance. Re-think helps you determine 'what' to change. All managers should read this book -- and then rethink 'what' they do.
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