5 of 9 people found the following review helpful
solid with some nice insights,
This review is from: For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (Kindle Edition)
what torrosian does best in this book is make you realize that PR is not simply getting your name in print. It goes much deeper, including the all important insight that sometimes the best PR is "no PR" at all- i.e. keeping your client out of the media or killing a story to avoid possible negative publicity or an unwanted spotlight for a client whose industry is out of the media's eye.
He weaves some nice insights from well know celebs and companies. Unfortunately for confidentiality reasons he has to keep some of the best stories anonymous, which is understandable but still a disappointment when trying to decipher who these mystery clients are.
The book is an easy read with key ideas highlighted throughout each chapter.
A great first book from this up and coming PR wiz.