17 of 20 people found the following review helpful
For anyone trying to understand Facebook and how it can change your marketing efforts, buy and read this book,
This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) (Kindle Edition)
I responded to a request from the author to review this book. And I am really glad I did.
I, like most marketing professionals honest enough to admit it, am constantly trying to better understand how to use new platforms like Facebook, Twitter and other "social" networks in marketing. While I had heard some of what is covered in this book before, there is a lot I had not, and Dave's writing style is easy to digest and learn from as I went through the book.
Highlights for me were the sections on:
"Likes are more important than links" and how a strong Facebook strategy can drive a lot of traffic and attention to your core messages. Ten years ago, it was all about building a web site, optimizing for SEO and driving cross linkages. Dave makes some great arguments about how a holistic approach to Facebook can drive far more reception and attention to your core marketing efforts today. Interesting and thought-provoking.
"The Brilliance of the Facebook News Feed" and the pages on how Edgerank works to drive notice of your messages and how it all works together around likes, time of day, etc, etc. Very clear explanation of how Facebook algorithms work, and what this means to a marketing pro. These few pages are must reads!
And the areas around creating your company's own Facebook presence; what works and what doesn't; etc are all thought-provoking and already causing some discussions inside our own company about our strategy for Facebook and how we should (and should NOT) use this as part of our overall efforts.
Great book. Well written. Must have for anyone trying to navigate Facebook and understand how to better apply it in the marketing mix. I'm sharing three more copies with others on my team.
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Initial post: Jun 12, 2011 6:17:02 PM PDT
Dave Kerpen says:
Thanks for your feedback, Gary. I'm really glad you liked the book. Please feel free to tweet me questions anytime about social media for mBLAST @ http://Twitter.com/DaveKerpen. And have a likeable day! Dave
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