Customer Review

5 of 14 people found the following review helpful
5.0 out of 5 stars Short, sweet and inspiring, April 8, 2008
This review is from: Subject To Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design (Hardcover)
Disclaimer: I work for Adaptive Path. That said, I don't always agree with what my collegues write or say, and I was not involved in the writing of the book at all, 'though I did recognize some of the examples. So here are my thoughts as a practitioner who has been working in the Web since the CD-ROM era.

I started this on a Friday evening and couldn't put it down.

This book outlines how businesses need to change to truly provide products and services that delight, inspire, and serve the needs of their customers. Unlike many other business books, it's not filled with thinly-veiled platitudes...Subject to Change is an honest accounting of the mercurial world of product and services, and how companies can structure their businesses to develop and deliver truly great experiences for the long haul.

What makes this book special:
* Real-world examples of how these practices have transformed businesses.
* Honest, authentic voice of the authors...these people know what they are talking about, and are fervent believers in a customer-centric philosophy.
* Clear concepts, engagingly described. The processes and models that are included make good business sense, and are concise and candid.

Subject to Change is a focused read with a lot to offer.
* If you're a business leader, read it to assess how well you're set up to successfully deliver products in the future (or how much you need to adapt to be successful.)
* If you're a customer, read it to become inspired and excited about the future of the products and services you'll engage with.
* And, if you happen to work at Adaptive Path, you'll find a lot of ideas in here that you didn't know your colleagues were thinking about. ;)
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Showing 1-3 of 3 posts in this discussion
Initial post: May 9, 2008 7:31:31 AM PDT
this review sounds like it is written by someone hired by adaptive path. check the reviewers profile.

Posted on May 19, 2008 12:34:53 PM PDT
[Deleted by the author on May 19, 2008 12:35:22 PM PDT]

In reply to an earlier post on May 28, 2008 1:25:11 AM PDT
E. Rutter says:
Hi, Thomas. thanks for your comment, and I'm glad you posted it, because I actually work at Adaptive Path as a designer. Looking back, I realize that I should have put a disclaimer right up front, and I'm embarrassed I didn't think to do so; I've updated my review with the disclaimer. That said, I loved this book and wanted to share my opinions about it. I value the honesty and thoughtful opinions of good reviewers, and I would never want to abuse that trust. So mea culpa.
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