4 of 4 people found the following review helpful
The book is NOT something as its title indicates,
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This review is from: The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today (Paperback)
The templates included with the book are helpful somehow. However I don't think they can be used for serious press release. For example, "How to Make Money Online" - it can never be a good headline for press releases in the eyes of journalists. The templates (or swipe files as called in the book) are more suitable for blogs or web pages.