0 of 1 people found the following review helpful
A wake up call for me,
This review is from: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Kindle Edition)
I am in an industry that has been stuck in the same rut for 50 years. And despite my best efforts I found myself being dragged down into the same trap. This book gave me the push I needed to look at my business with a different set of eyes, and set out for a blue ocean. Thank you!