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138 of 147 people found the following review helpful
5.0 out of 5 stars Yes, we're all aging..., February 3, 2011
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This review is from: Never Say Die: The Myth and Marketing of the New Old Age (Hardcover)
Susan Jacoby has written of the "new" old-age in her book, "Never Say Die: The Myth and Marketing of the New Old Age". As a journalist, Jacoby has taken both personal and societal events and woven them together to produce an uncomprimising view of how Americans - and the first Baby Boomers just hit 65 - have tried to redefine old-age to make it - well, almost..."inviting".

Of course, she knows - and writes - that all the psycho-babble and advertising gimmicks cannot make our graying hair, our ever-growing bellies, and our arthritic knees any more acceptable to us by trying to say that "60 is the new 40" or even "90 is the new 50"! We are getting older and old age - which is acknowledged as beginning at 60, can be divided up as "60 to 80" as "young old age" and "80 and above as "old old age". As one who at 60 has just gone from "old middle age" to "young old age", I'm trying to see where I am on the continuum of the aging scale of my peers.

Well, Jacoby notes - and takes to task - the hucksterism of those hawking both the promise of eternal youth and the perceived yearning for eternal youth. Do you really want to live to be 120? I certainly don't; not with the problems of out-living my coin, my health, and my friends and family. Life IS finite, and it's a good thing it is.

Jacoby does an excellent job at highlighting the way the elderly are treated in our society. Yes, we're "wiser", but does that always make us respected by others? Are the problems of health care going to be fixed - Richard Nixon declared "war on cancer" in the 1970's but we're not winning that war just yet. Alzheimer's enfeebles many of our seniors; we're not making great progress - no matter what the drug companies promise - at helping those who suffer from it. And when AARP shows "young old age" problems as being just one bottle of "male-enhancement" pills and one plastic surgery away from being eradicated, they're really not telling the truth. These problems will follow us as we age.

Jacoby's book is entertaining reading. She's a lively, never boring writer. She's written a timely book and one that should appeal to those of us nudging into old age.
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Showing 1-2 of 2 posts in this discussion
Initial post: Mar 15, 2011 9:20:20 AM PDT
Jerry Autry says:
Thanks for this good review. I heard the author interviewed on NPR and am ordering the book. At 71, as I'm sitting here with various ailments, I am thinking, F..k. But, somehow, your review and I think the book will be "reality." And, I'm always for that. Thanks again., Gun Totin' Chaplain

In reply to an earlier post on Mar 15, 2011 11:27:21 AM PDT
Jill Meyer says:
Thanks for the note, Jerry. Hey, I'm 60 and this is right-around-the-corner for me. By the way, I looked at your other reviews and you and both reviewed the Sally Brady book. I gave it 4 stars. I liked your review. I also ordered your book. I read the reviews of it and they all seemed to agree it was the "real thing".
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Jill Meyer
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