3 of 3 people found the following review helpful
Valuable and Practical Advice for Today's Fast-moving Marketplace,
This review is from: Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business (Paperback)
Too many marketing books out there are either so abstract, they don't apply to the real world, so rah-rah that they don't offer practical action steps or so specific that they become outdated in a matter of months. Propel really dives into the strategy of marketing so business owners can make smarter moves without getting caught up in all the latest hype. Today's businesses could drive themselves crazy with all the new marketing channels available - and it really comes down to the fundamental, simple basics of properly targeting your customers, creating a compelling story and promoting the benefits of your product or service. Keyes really shows the value of keeping things simple yet effective. What I love about this book is that it shows you how to effectively build the foundation and strategy before blindly investing in marketing trends. Great case studies and fabulous examples sparked tons of ideas for my own business, as well as for my clients. A highly recommended read!
(39 customer reviews)