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Unscary Adwords Help,
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This review is from: Google AdWords For Dummies (Paperback)
I was such a huge fan of the first edition of this book, and recommended it to all my clients. It might be that this one is slightly better, if only because Howie is funnier when he has two straightmen / co-authors. Seriously, this book is a MUST for anyone trying to sell a single thing on the internet. I wish I had read this before I gave Google any of my money. I would have given them about half of what I did the first year. (Sigh.)
Just read it and do everything they say.