146 of 174 people found the following review helpful
great idea but could be summarized in one sentence,
This review is from: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
This book illustrates a fault in the publishing industry. If you have a 50-page idea it is too long for a magazine. But it is too short for a book. So if you wanted to get it distributed before the Web came along, you had to drop in words until you reached 200 pages.
Here is Moore's important insight in one sentence: "Don't celebrate your victory in a market after becoming the market leader with pioneer consumers; as the mass market develops and all the competitive offerings have adequate performance, the new consumers won't care about the advanced features that your organization is exquisitely tuned to produce but rather ease of setup, ease of use, and low cost."
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Showing 1-5 of 5 posts in this discussion
Initial post: Aug 20, 2007 7:54:17 AM PDT
Action Reader says:
That is not a sentence but a paragraph. However, point taken but most books of this genre are like that; it takes 200-300 pages to support the thesis sentence. :-)
In reply to an earlier post on Feb 15, 2010 4:38:37 PM PST
C. Lenard says:
I fully agree with Action Reader. No book couldn't be summed up in a sentence or paragraph...
Posted on Jun 6, 2011 11:57:43 PM PDT
Last edited by the author on Jun 6, 2011 11:59:08 PM PDT
Amazon Customer says:
Actually, the book was more insightful than Mr Greenspun's summary. everyday i see the counter-productive behaviors described in this book. People wander without direction on how to implement disruptive advances in technologies. if you are advancing current technology, this book is ok. if you are selling something completely new, this book is extremely valuable.
Posted on May 24, 2012 11:34:24 AM PDT
California Dreamin says:
There is a great deal more useful information in the book than in your summary paragraph. Several businesses I was invloved in, from startup to 150M/yr, could have greatly benefited from the ideas, details, and examples contained in Moore's excellent book. For example early adopters are willing to partner with the company to utilize a buggy product and don't want to be the second person on their block using the product, while mainstream buyers require a complete product that is already in succesful use by someone else on their block. The marketing pitch to the mainstream buyer is very different and you can't sell to one buyer without alienating the other buyer, which observation creates Moore's Chasm. Go get the book! I'm about to buy 4 more copies as gifts to clients.
Posted on Oct 19, 2012 10:03:56 PM PDT
S. Cheng says:
Actually this is really not a complete summary of the insights in the book.
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