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116 of 128 people found the following review helpful
5.0 out of 5 stars A Magnetic Read (I've Been Swayed), June 3, 2008
This review is from: Sway: The Irresistible Pull of Irrational Behavior (Hardcover)
I've always considered myself pragmatic, logical, and clearly even-keeled. Then, I read Ori and Rom's book Sway: The Irresistible Pull of Irrational Behavior. It's a magnetic read and I zipped through it in 2 quick sittings.

I rather like books that make me think twice about truths I hold self-evident. And Sway certainly made me think. Did I pre-judge my employees based on what others had said about them, or their previous jobs? Do I make rash (and possibly dangerous or stupid) choices when I'm committed to a certain plan of action and feel any diversion would be a loss? I certainly look for fairness in my business and personal transactions. But is fairness the key metric? Maybe not.

The book has opened my eyes and mind to new ways of approaching my business activities and relationships and family interactions. Hopefully I will recognize in advance a moment where I might act rash or choose the wrong -- irrational -- path and think again about my choices.
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Showing 1-1 of 1 posts in this discussion
Initial post: May 18, 2009 8:50:03 AM PDT
I identified w/ your response. Up until my late 20s, I used to "gossip" about people (behavior I mindlessly had picked up from my mother). I had a boyfriend who pulled me up on this by explaining that the reason not to do this was because it could "sway" other people and prevent them from forming their own opinions. This made infinite sense and I became conscious of the issue whereas I hadn't been before. As far as I can tell, I simply stopped doing it because a bell went off everytime I was tempted. My ex-boyfriend did sway me, but through reason rather than emotion.
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