8 of 8 people found the following review helpful
Great Introduction to the Main Social Media Sites that will Suffice for Most Businesses,
This review is from: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue (Paperback)
I read this book in a a few hours and I learned a lot. I am not a complete novice at Social Media and know quite a bit about technology and the web, but I really got a great sense of how to make Facebook, Twitter and Linked in work for a business.
I think for a business owner looking to utilize this new media, this book would be better than hiring most consultants. Even if you are going to hire a consultant to help, this book would help you vet them and maybe even teach them a thing or two.
It was mostly the basics and I didn't quite get the Zen feeling, but it certainly made me think hard about clarifying my value propositions on my website and then working these sites into the mix.
Very pleasant style too.