2 of 3 people found the following review helpful
Scott Stratten knows what he is talking about,
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
I am a marketer for a tech company and I was having a lot of trouble engaging with my customers. My boss gave me this book to read and I can't stop saying good things about it. Scott's straightforward method of addressing marketing issues as well as demonstrating what marketers are doing wrong was engaging and informative. It really helped change my marketing tone and start engaging with my customers.
On a personal note I had a question for Scott about my company's social media presence and emailed him. I did not expect to hear back. Within a couple of hours, he had both responded and looked at my company's pages. With this gesture, Scott showed me he knows marketing and demonstrated his commitment to engaging his customers. I am very thankful for his help and eagerly await his next book.