23 of 25 people found the following review helpful
This review is from: Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
This book was a quick read, and I'd have to say more inspiring than informational. Instead of in-depth looks at permission marketing in action, there are quite a few brief examples. Overall, I'd recommend purchasing this book, but not if you are looking for a "How To".