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19 of 23 people found the following review helpful
3.0 out of 5 stars Getting People to the Polls Takes Effort, October 23, 2004
This review is from: Get Out the Vote!: How to Increase Voter Turnout (Paperback)
Surprising conclusions...except, not really.

It is good that some of this stuff has worked out, but a lot of it could be articulated by most people who spend time on GOTV. Political contact works better the more it is like a face-to-face conversation about information relevant to the person's life.

Hence, door-to-door canvassing is the most effective. Not surprising.

Phones come in second. Not surprising.

The more conversational and informational the phone call is, the more effective is. Still not surprising.

But this book is also a somewhat daunting reminder of just how difficult a good GOTV effort is. Virtually every one of their models pans out to about one additional voter for every hour of voter contact. Boy am I looking forward to next weekend.
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Showing 1-1 of 1 posts in this discussion
Initial post: Aug 30, 2010 9:40:54 AM PDT
J. Berezin says:
Their research-tested methods may seem obvious, but the amount of money wasted in campaigns on GOTV techniques that don't work is astonishing. I think this book is critical as a backstop for campaign staff who need to convince decision-makers to use their resources in the most efficient way possible.
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