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182 of 211 people found the following review helpful
5.0 out of 5 stars A Real Winner, November 30, 2009
This review is from: Drive: The Surprising Truth About What Motivates Us (Hardcover)
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Daniel Pink has written a highly interesting and very informative book on the truth about what motivates us.

He uses a very interesting analogy - comparing motivation to different generations of operating software. Motivation 1.0 the basic operating system for the first few thousand years was based on the primary needs of the human - food, shelter, clothing and reproduction. Eventually we moved to Motivation 2.0 - basically the carrot and the stick - reward and punishment worked fairly well for a time.

But according to Pink and other scientists, reward and punishment no longer work in most situations. We need to move to Motivation 3.0.

Pink goes into great detain about why the carrot and stick motivation does not work. "The traditional `If then' rewards can give us less of what we want. They extinguish intrinsic motivation, diminish performance, crush creativity and crowd out good behavior. The can encourage unethical behavior, create addictions and foster short-term thinking. These are the bugs in our current operating system."

The "if then" reward/punishment system does work under very limited conditions. Pink explores these.

He then introduces the I Type and X Type behavior - named for intrinsic and extrinsic motivation. Type I behavior concerns itself less with external rewards and more with doing things for the joy of doing them.

There are three elements to the I Type behavior: Autonomy - we all long to be autonomous - to have control over our lives and destiny. To the extent that we don't have autonomy we feel something missing. The second element is Mastery. We need to learn to master the tasks we are undertaking. The third element is Purpose. We need to "buy in" to why we are doing things. There needs to be a reason.

The final section of the book is a Toolkit section where there are strategies for individuals, companies, tips on compensation, suggestions for education and suggested reading.

This is highly entertaining and thought provoking. At some time we all face the challenge of trying to motivate others. For the most part we have relied on the reward/punishment approach. You will learn why this does not work and a better approach to motivation no matter who you are working with.

The book is well written and there are many references to back up the claims made. I highly recommend this book.
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