4 of 5 people found the following review helpful
Seminal title that everyone should read,
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This review is from: The Timeline of Presidential Elections: How Campaigns Do (and Do Not) Matter (Chicago Studies in American Politics) (Paperback)
Not sure what the previous reviewer was talking about, but it must have been another book. This is a seminal work that is not only timely, but also explains what many of us have wondered about the seemingly never-ending campaign season: Does it matter and, if so, why and how? Perhaps we laypeople wonder about it in less than academic terms, but thankfully Erikson and Wlezien have managed to spell things out -- about the voting public, about preferences, about how the election season moves and morphs, and ultimately how campaigns do and don't predict the outcome -- in language and ideas that virtually everyone can understand.