3 of 3 people found the following review helpful
Hurwittz Creates a Winner,
This review is from: Smart or Lucky: How Technology Leaders Turn Chance into Success (Kindle Edition)
Judith Hurwitz brings clear writing and intelligence to the task of defining participation in technology markets. The core theme of the book: do not over engineer your products, make them simple and compelling is central to understanding markets and market innovation. Customers want simple to use technology, technology that is available and responsive to current needs. Listen to customers is the theme of the book, but this is not simple to achieve and Judith lays out a valuable road-map - required, enjoyable reading for all. The book provides compelling insight for those wanting to build a viable modern business.