Customer Review

19 of 19 people found the following review helpful
5.0 out of 5 stars I am simply blown away..., September 29, 2008
This review is from: The Boss of You: Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business (Paperback)
I started my own publishing business in 2006 and am wanting to recreate it. I came across this book at the library and have been amazed by the way it has opened up my relationship to my business. The authors avoid business jargon (actually, they pleasantly mock it) and present their information and exercises in simple language. I believe that has been the key, for me, in reveling in this book.

This is the first entrepreneurial book I've read that wasn't about me trying to fit myself into a bunch of business jargon. It allowed me to ask "How will I take these business aspects of myself and present them to the world?" The book still leads me through the process of creating a business, but I would have to say, it internalizes the process. A few years ago, I did the business plan, set the goals, researched the markets, etc, and while that was useful for organizing my mind and timeline, somehow, it removed "me" from my business. What business calls "branding", the authors call "personality" and with that simple language, it clicked for me.

This is a book targeted for women business owners, but it is not exclusive to them. It presents an organic, feeling approach to creating a business, and that is exactly what was missing for me from all the other business start-up books I've read. I truly hope people can recognize that the approach this book takes with helping a person develop their business is a vital one - our current economy is demanding that we recreate how we do business and this book sets up an approach that gets it right from the start. The authors show how I can be a business-owner and be happy, and they do it without a lot of hype.
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Location: Chicago, IL

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