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683 of 764 people found the following review helpful
5.0 out of 5 stars This is how you think, October 25, 2011
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This review is from: Thinking, Fast and Slow (Hardcover)
Daniel Kahneman may have won his Nobel Prize in Economic Sciences, but his work was psychological in nature as it challenged the rational model of judgment and decision-making. He's considered one of the most important psychologists alive today, and this book doesn't disappoint with its breakthrough approach to understanding the "machinery of the mind."

Kahneman introduces two mental systems, one that is fast and the other slow. Together they shape our impressions of the world around us and help us make choices. System 1 is largely unconscious and it makes snap judgments based upon our memory of similar events and our emotions. System 2 is painfully slow, and is the process by which we consciously check the facts and think carefully and rationally. Problem is, System 2 is easily distracted and hard to engage, and System 1 is wrong as often as it is right. System 1 is easily swayed by our emotions. Examples he cites include the fact that pro golfers are more accurate when putting for par than they are for birdie (regardless of distance), and people buy more cans of soup when there's a sign on the display that says "Limit 12 per customer."

There are lots of interesting anecdotes as well as layman's summaries of psychological research that will leave you feeling fascinated by the brain. The book has 38 chapters broken into five sections. I've listed some of the chapter titles for each section to give you a feel for what it's about:

PART ONE - TWO SYSTEMS
1. The Characters of the Story
2. Attention and Effort
3. The Lazy Controller
4. A Machine for Jumping to Conclusions
5. How Judgments Happen

PART TWO - HEURISTICS AND BIASES
6. The Law of Small Numbers
7. Availability, Emotion, and Risk
8. Tom W's Specialty
9. Linda: Less is More
10. Causes Trump Statistics
11. Taming Intuitive Predictions

PART THREE - OVERCONFIDENCE
12. The Illusion of Understanding
13. The Illusion of Vanity
14. Intuitions Vs. Formulas
15. Expert Intuition: When Can We Trust It?

PART FOUR - CHOICES
16. Prospect Theory
17. Bad Events
18. Risk Policies
19. Keeping Score

PART FIVE - TWO SELVES
20. Life as a Story
21. Experienced Well-Being
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Tracked by 4 customers

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Showing 1-10 of 18 posts in this discussion
Initial post: Oct 25, 2011 1:05:34 PM PDT
Great review. I appreciate the details and suggestion.

Posted on Oct 25, 2011 2:28:15 PM PDT
I appreciate most the Book contents. Where is the book review, your OWN analysis and comments on the issues raised in cognetive science and psychology of decision making?

Posted on Oct 26, 2011 10:03:16 AM PDT
Last edited by the author on Oct 26, 2011 10:04:39 AM PDT
ReadAllOver says:
I saw this table of contents in the Kindle preview of the book. Great source of information!

Posted on Oct 26, 2011 1:25:55 PM PDT
[Deleted by Amazon on Mar 23, 2013 2:36:08 AM PDT]

Posted on Oct 29, 2011 10:38:38 PM PDT
Last edited by the author on Oct 29, 2011 10:50:38 PM PDT
majikthise says:
I just read the first seven chapters of this book at B&N tonight (I had a lot of time to kill), and this list of chapter contents is wrong. I don't remember the exact list, of course, but it's definitely not this. I was only seven chapters in and still within part I, where he is explaining the difference between the two systems.

EDIT: Yup. If you check amazon's "Click to look inside" link, you'll confirm that the contents are not the same as those stated in this review.

SECOND EDIT: Here's an accurate Table of Contents:
PART ONE - TWO SYSTEMS
1. The Characters of the Story
2. Attention and Effort
3. The Lazy Controller
4. The Associative Machine
5. Cognitive Ease
6. Norms, Surprises, and Causes
7. A Machines for Jumping to Conclusions
8. How Judgments Happen
9. Answering an Easier Question

PART TWO - HEURISTICS AND BIASES
10. The Law of Small Numbers
11. Anchors
12. The Science of Availability
13. Availability, Emotion, and Risk
14. Tom W's Specialty
15. Linda: Less is More
16. Causes Trump Statistics
17. Regression to the Mean
18. Taming Intuitive Predictions

PART THREE - OVERCONFIDENCE
19. The Illusion of Understanding
20. The Illusion of Validity
21. Intuitions Vs. Formulas
22. Expert Intuition: When Can We Trust It?
23. The Outside View
24. The Engine of Capitalism

PART FOUR - CHOICES
25. Bernoulli's Errors
26. Prospect Theory
27. The Endowment Effect
28. Bad Events
29. The Fourfold Pattern
30. Rare Events
31. Risk Policies
32. Keeping Score
33. Reversals
34. Frames and Reality

PART FIVE - TWO SELVES
35. Two Selves
36. Life as a Story
37. Experienced Well-Being
38. Thinking About Life

Conclusions
Appendix A: Judgment Under Uncertainty
Appendix B: Choices, Values, and Frames
Acknowledgments
Notes
Index

Posted on Nov 1, 2011 6:57:23 AM PDT
worddancer says:
Essentially useful review. Still.....I cringed at the comparison to Malcolm Gladwell. Kahneman's book is serious, reflective, and deep. Gladwell's books are none of those things. Apart from both authors' work being highly readable and in the same broad discipline family, there is no comparison.

In reply to an earlier post on Nov 3, 2011 11:00:42 AM PDT
[Deleted by Amazon on Nov 3, 2011 1:37:53 PM PDT]

In reply to an earlier post on Nov 3, 2011 11:02:09 AM PDT
[Deleted by Amazon on Nov 3, 2011 1:37:53 PM PDT]

Posted on Nov 12, 2011 4:43:30 PM PST
D. Harris says:
[Customers don't think this post adds to the discussion. Show post anyway. Show all unhelpful posts.]

Posted on Dec 24, 2011 12:42:03 AM PST
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