41 of 43 people found the following review helpful
New and experienced online sellers will learn from this book,
This review is from: Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you (Paperback)
This is my third Xmas selling on Amazon.com as an FBA seller and I learned a lot from Chris Green's book both when I was a beginner (the first version of his book) and now as an experienced seller. I still refer to it for strategy. One of the things I went through as a new seller was huge overwhelm. There's so much to learn! Amazon's Seller Central - if printed off - would likely be thousands of pages long. It is like the tax code. Chris helped me understand what was important in the sea of information.
Friends and family in the business call me often about the exact issue Chris addresses in this book which is, basically "will this sell on Amazon?" A lot of people start selling on Amazon and within a few weeks have a lot of business questions about margins and finding quality inventory. I recommend Chris' book as a graduate book in selling online. Once you understand the concept of how to sell successfully on Amazon, the other stuff like making a profit falls into place. There are a lot of FBA sellers on Amazon.com that don't understand arbitrage, nor do they understand Amazon's fees for its FBA services. I can tell by the prices they charge for their goods. They are literally selling themselves out of business as fast as they can. If I hadn't learned from Chris early on, I would have made a lot of mistakes. He shortened my learning curve considerably.
Chris has been selling online for many years and with Amazon since the beginning (or close to) of its FBA program and makes a lot of money doing it (I read his online postings, too). He started off in business selling tools to Home Depot and Loews for a manufacturer so it is not like he has an extraordinary background that is unapproachable for most people. He is very generous with his information. Most people in his position would not want to share with potential competitors.
Another reviewer mentioned that some of the information about Amazon's FBA program can be found on Amazon's Seller Central which is certainly true - once you are already a seller. I was so impressed that the reviewer had actually read through Seller Central. I'm not kidding about how much data is out there. It took me months and months. But what is not out there is Chris' strategic approach to online selling and his direction on how to find quality inventory and price it. Amazon does not give advice to its sellers.
Chris has shared some of the ideas in his book online in bits and pieces here and there and through his many episodes of his online radio show. The book pulls it all together and is newly revised and updated.