17 of 17 people found the following review helpful
Excellent Study Guide for Marketing,
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This review is from: CLEP Principles of Marketing w/ CD-ROM (CLEP Test Preparation) (Paperback)
This book with the CD ROM is an excellent resource for the Marketing CLEP. I know there's a lot of reviews on here who says all you need to do is skim the book in order to pass the test. Not true at all. If you have never taken a marketing class before and you have very little concept about marketing, i would suggest that you study this book as much as you can to get familiar with all the theory and concepts that you will find on the test. My advice, read all nine chapters and highlight important parts (the chapters are extremely short). There are 3 sample test, 100 questions each. If you haven't taken any marketing before, like me, study those questions and explanations like a mad man and make sure you understand every single one of them and why each answer is right or wrong. I studied for two weeks non-stop and got a 65% (you need a 50 to pass) so believe me, its not as SIMPLE as some reviewers make it out to be. If you study that book THOROUGHLY, it will give you enough of an understanding of the theories in order to pass. Just as a precaution, there's 100 questions on the actual test, u don't need to get 50 questions right to pass. Actually, if you get 50 questions right out of all 100; with the way it's set up, you're score would be a 43% (FAILED). Lowest score you can get is a 20 and the highest you can get is an 80. Study enough and try to get as many questions correct. Be THOROUGH.