20 of 22 people found the following review helpful
Can't believe this book was highly rated!,
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This review is from: The Franchise Handbook: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise (Paperback)
I have been doing a lot of reading about franchises and have purchased quite a few books on the subject. The Franchise Handbook was one of the least useful.
First of all, it it quite short (288 pages), and is VERY large print with a lot of extra "fluff" like pictures of people that add nothing to the content or value. The book would only be about 227 large-print pages without the "Franchising Resources" and glossary chapters. These two chapters are basically high-level listings that can easily be found on any of the internet's franchising websites for free.
Overall the chapters on franshising, planning, and being a franchisee seemed pretty superficial and didn't go into much detail. Another annoying point about the book was that it frequently referred to other high-priced books from Atlantic Publishing (the publisher of this book). While there is a forward by Kevin B. Murphy ("Mr. Franchise"), I could find no mention of an author anywhere in the book. Perhaps it is a poor attempt of a collaborative effort by staffers at Atlantic Publishing.
My advice is to buy "Franchising for Dummies" by Michael Seid. It is much more complete and useful, and also includes a CD-ROM with helpful forms and additional information.
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Initial post: Jan 2, 2012 9:41:51 PM PST
Does the fact that the book has only 200+ pages really mean that much?
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