14 of 16 people found the following review helpful
Not a great, not bad -- mostly obvious,
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This review is from: Go BIG or Go HOME (Paperback)
Personal background note: I have worked as an early stage venture capitalist and regularly review business plans for Angel investment groups.
The content of the book is fairly basic but helpful in understand the big issues you will deal with when starting up a business. If you are thinking about starting a company, the book is not a bad sanity check to make sure you have thought through the big issues. The your concept does not pass this sanity check, do not quit your day job.
The writing style is very light and good for a quick read which is important for someone thinking about starting a business. You need to be ruthlessly efficient with your time if you are going to succeed.
Overall: 3 stars -- there are many books out there on this subject...most say roughly the same thing using the business buzzwords at the printing time. This book is not that much different but very approachable in format and content.