1 of 1 people found the following review helpful
If you own just one buisness book, this is the one to have.,
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This review is from: Jump Start Your Business Brain: Win More, Lose Less, and Make More Money with Your Sales, Marketing and Business Development (Paperback)
If there is only one business book to own, this is it!
Doug Hall lays out a straight forward, highly logical, and common sense means to communicate with your customers. Using his approach of communicating through overt benefits, dynamic difference, and real reason to believe, your business is sure to grow. This is a keeper!