6 of 6 people found the following review helpful
How Can A Small Book Be So Massive?,
This review is from: We Are All Weird (Hardcover)
This is Seth Godin's most powerful work. If you've read his other books you've had the opportunity to follow the impact of technology first on marketing, and then extended to everyone's daily lives. This book delves into the death of the mass market and makes the impact of the web visible not only for business, but for education, religion and politics.
It's a short easy read but it will bang around in your head for weeks. This is the best book I've read this year.