7 of 8 people found the following review helpful
Required Reading For My Employees,
This review is from: UnMarketing: Stop Marketing. Start Engaging (Paperback)
There are a lot of books out there that talk about marketing, marketing theory, etc, but too few of those books actually cover stories of actual applications of the theory. What I love about Scott's writing, and about UnMarketing especially, is that it reads like you're sitting around and Scott is telling you about how he's helped companies win. He tells about horror stories where companies used social media as a tool and got burned by not following traditional customer service standards. He makes fun of people, a lot, but that helps get you from point A to point B. His humor and conversational writing style helps you experience his stories, not just read his repeated facts or statements. It's a narrative on marketing, an invitation to UNmarketing, and I require everyone that I hire on at Image Freedom to read this book.
It's up there with Seth Godin's "The Purple Cow" and I wouldn't give that praise lightly. Unmarketing is a must read!